I recently posted a job at 48days.net for
someone to work at the Free Agent Academy as a Branding Professor. We’re paying $2,000 per month for one day of work each week, and almost instantly I received over 60 resumes from very interested applicants. I needed a quick way to find the best person for the job, but I also didn’t want to rush and hire the wrong person. What follows is an inside look at the process I used, along with what it took to actually get hired.
Six things immediately bumped applicant’s eligibility down. I wrote about each of the six recently and also talked about them on the No More Monday’s Show (April 16 episode). It’s important to note that only one of the six actually disqualified people for the job: not following directions.
60 Resumes: the First Cut
As a Branding Professor, our winning applicant won’t be doing the actual work of branding new businesses, but will instead be assisting the business owners. Still, I wanted to see that each applicant had the creativity to brand a company that I made up.
I invented a new company that was making a special kind of soap. I left it exactly this generic when each applicant was sent an email with directions to create an online page showing their branding and explaining why they chose to brand their company this way.
Why post this work online? Well, our Branding Professor can live and travel anywhere in the world. With the exception of a few live events each year, each of our classes is online. I knew a few would have issues with the platform (Squiddo, by the way) which would raise some flags on my end. I needed someone who already has a basic understanding of technology and the internet, even if it’s new to them.
One week after sending the exercise, the deadline passed. Instantly, I discovered almost half of the original applicants were no longer interested. Some contacted me to withdraw their name but many simply didn’t reply at all.
One person was mad that I made it a requirement to post the exercise online. While he knew I wanted that from the beginning, he did the work, then told me he didn’t want to post online in fear someone would steal his ideas. I’m trying to imagine hundreds of soap companies scouring the internet, looking for someone who has already done the branding work for the exact soap they’ve created. Because that guy didn’t want his ideas stolen, he lost out on a great free agent opportunity.
The group had now dwindled to 34 people.
A Surprise Exercise
Intentionally, I didn’t reveal the process I would use to any of the applicants ahead of time. Little did they know I would share their first exercise with the rest of the group and ask them to tell me which they liked best.
These votes weren’t counted to choose a winner. In fact, I can’t tell you who had the most votes because I didn’t even tally them.
Since our new professor would be critiquing branding exercises, I needed to see his or her thought process. Each applicant choose two exercises from the list and critiqued.
One of the common issues of those not making the cut was instantly berating a bad idea and then offering solutions. It was Theodore Roosevelt who said, “People don’t care how much you know until they know how much you care.”
The best applicants used the sandwich technique. Similar to correcting the behavior of a child, you start with something good, sandwich the bad in the middle, then end with the good again. Few people did that, but it impressed me when I saw it.
The Winner Stands Out
The winner followed directions, he didn’t complain along the way (yes, I did get a few complaints), he had great spelling (this really counted), and he was a people person. He also went above and beyond the call and visited my team and me in my small mountain town in Colorado. That was impressive and not required at all.
It’s easy to find nice people that will do a good job. It’s difficult to find someone who follows directions, interacts well with others, pays attention to details, and does what it takes to build relationship.
If you want your dream job, do what it takes, but then go above and beyond. No one mailed something impressive like a letter, even though my address is clearly on my website. If they had, that person would have easily stood out and that’s all it takes. If they passed the exercises, I would have likely chosen them.
Have you gone above and beyond to land a job? What did it take to put you at the top of the list?
